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Product Talk Schedule

Show Floor

Tuesday, April 15, 2025

10:00 am – 10:20 am

​Mitigating Facility Contamination Risks and Fire Safety Risks During a Commercial Roof Repair or Replacement

When commercial facilities are facing a major roof repair or replacement, and when shutting down operations is not an option, companies turn to TuffWrap to provide the only International Code Compliant AND FM Approved solution on the market to protect people, product, and property.

 

Speaker:

Dan Schmidt; Director of Sales Marketing

 

10:30 am – 10:50 am

Ventilation-Maximum

​The impact of climate change on attic ventilation

Climate change in recent years has required new and existing buildings to install increasingly efficient and responsive roof ventilation systems. See how extreme heat, freezing rain, warm fronts followed by polar winter cold fronts impact the attics of commercial and residential buildings. Join us in discovering design challenges and conceptual tricks as well as an overview of market trends, and all available tools at your disposal to ensure sound and efficient design.

 

Speaker: Jonathan Ramsay Massicotte P.eng, Technical and development Director

 

11:00 am – 11:20 am

Giant Creative

'Sales, Not Leads'

Short Description: Unlock more sales with our Accelerator Product. We will walk you through a tactical journey of how we were able to analyze client historical sales data and develop a path to the most profitable leads and then employ advanced SEO-optimized web technology and precision-targeted paid media to drive sales, not just leads.

 

Speakers:

​Marty Menard, Chief Business Development Officer

Gary Manning, Chief Marketing Technology Officer

 

12:00 pm – 12:20 pm

Malarkey Roofing Products

Polymer Modified Asphalt Shingles 

Standard shingles are made of an old technology called Oxidized Asphalt which uses oxygen and extreme heat to harden asphalt so that it can be used in a shingle. Like over-baking a cookie, the extreme heat of the oxidation process dries-out the asphalt core of the shingle, robbing it of its natural suppleness and stickiness which is why standard shingles prematurely become brittle, crack, and lose granules. Malarkey pioneered Polymer Modified Asphalt. Our NEX® formula uses rubber polymers, also known as SBS (Styrene-Butadiene-Styrene), and plastic polymers, to chemically harden and rubberize the asphalt core of the shingle. NEX® preserves asphalt’s natural suppleness and stickiness to resist thermal dry-out and improve granule embedment, and adds rubberlike strength and flexibility to resist tears, withstand wind, and absorb and deflect force impact to help prevent hail damage.

 

​Speaker:

Rachel Garcia, DIrector of Contractor Services

 

2:00 pm – 2:20 pm

Artistic Skylight

Artistic Skylight Fall Screen & Skylights: Elevating Roof Safety with Fall Protection Solutions.

Discover Artistic Skylight’s Fall Screen Protection Series and Fall Protection Skylights – the ultimate solution for preventing accidents and protecting workers from falls, especially when working near skylights and other roof hazards. Crafted from premium North American-sourced materials, our fall protection systems are tested to meet the highest OSHA standards, ensuring reliable security in the most demanding environments. These durable products provide unmatched protection while maintaining top-tier performance and safety for every roofing job. Stay safe, stay protected!

 

Speakers:

Shristi Joshi, Technical Design Representative

Graham Climie, Technical Sales Representative

 

Wednesday, April 16, 2025

10:00 am – 10:20 am

Beacon

​Manage Your Roofing Business Online with Beacon PRO+

Beacon PRO+ is a comprehensive website designed to help roofing contractors streamline their business with features like online ordering, account management and much more. 

 

​Speaker:

Gabriela Fornino, eCommerce Change Manager

 

10:30 am – 10:50 am

Tremco

​Innovations in Cold Applied Roofing Technology

Odour Free Solutions for MB and Restoration

Powerply Endure BIO Adhesive, Powerply Endure BIO Adhesive Flashing, Powerply Endure 200FR Cap Sheet, AlphaGuard PUMA FC LO

​

Speaker:

Sam Jouppi, Field Support Specialist – Toronto, On

Tech:

​Eric Hepburn, Contractor Support Specialist – Southwestern Ontario,

Mike Hastings, Contractor Support Specialist – GTA & Eastern Ontario

Rodrigo Goncalves, Technical Representative – Toronto, On

 

11:00 am – 11:20 am

Siplast

​Benefits of Lightweight Concrete Insulation

​

Speaker:

Peter Gross, Business Development and Technical Manager, Siplast

 

12:00 pm – 12:20 pm

WM Beck Insurance

What are the key attributes to look for in a robust roofing liability policy?

Understanding Roofing Liability Insurance and what to look for to protect best you!

​

Speakers:

​Terence Cairns, SVP at Wilson M. Beck Insurance Services

A.J. Winters, SVP at Wilson M. Beck Insurance Services

Matthew Stevenson, partner at McGill & Partners

 

1:00 pm – 1:20pm

​SIKA

Introduction to Hydrotech’s Gardenroof® Systems: Vegetative and Blue Roof Assemblies

In this presentation, we will cover Sika/Hydrotech’s Gardenroof® assemblies including Extensive, Intensive, and Semi-Intensive vegetative roofing systems and blue roof assemblies. In addition, we will explore the role of vegetative and blue roofs in sustainable stormwater management as best practices for implementation in modern construction projects. Attendees will also gain insight into different vegetative and blue roof components, their performance and how they can maximize water retention, mitigate urban flooding and adding resilience to the urban areas.

​

Speaker:

Hedieh Teymoorzadeh, Business Development Manager – Roofing, Sika Canada

Diamond Sponsor

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Platinum Sponsors

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Attendee Registration

Demonstration Area

Sponsors

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Host Provincial Association

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Product Talks

Networking Reception

Coffee

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Product Talks

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Product Talks

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Exhibitor Food & Beverage

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Exhibitor Food & Beverage

Proudly owned by:

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Contact Us:

Brad Moore

Show Operations Director, MediaEdge

bradm@mediaedge.ca

Cell: 416-573-6741

Sales & Sponsorship:

Jason Krulicki 

jasonk@mediaedge.ca

Cell: 647-535-0217

Canadian Roofing Expo

January 19 & 20, 2027

Host Provincial Association Partner:

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